Las Vegas set to welcome back BTS and global audiences with immersive experiences, one-of-kind collaborations and “ARIRANG Red” takeover of iconic Strip.
LAS VEGAS (May 20, 2026) – In an unprecedented collaboration with HYBE, the parent company behind BTS’ label, Las Vegas has been selected as the only city outside of South Korea to serve as an official destination partner. The partnership celebrates a defining cultural moment as pop royalty BTS makes history again with their highly anticipated return to the world stage.
The collaboration will help transform the destination into “BTS THE CITY ARIRANG LAS VEGAS” during the group’s four-night concert run at Allegiant Stadium on May 23, 24, 27 and 28, 2026.
As a nod to ARIRANG, the band’s latest album, fans can bask in ARIRANG Red up and down the Strip from 11 p.m. - midnight following each performance. During the activation, coordinated marquee takeovers displaying curated BTS content and major landmarks including the Paris Las Vegas Eiffel Tower, High Roller Observation Wheel, Mandalay Bay, Rio Hotel & Casino, Luxor Las Vegas, the Las Vegas Gateway Arches and Harry Reid International Airport’s D Gate Tower will be illuminated in honor of the band.
Additional fan-focused activations led by Visit Las Vegas will include:
- ARIRANG Red perimeter lights on the iconic Welcome to Fabulous Las Vegas sign
- Airport welcome moments at Harry Reid International Airport for arriving fans
- Exclusive food and beverage collaborations across select venues
- Fan experiences and photo opportunities announced through @Vegas social channels. Locations will be revealed the morning of each show, with fans encouraged to follow @Vegas on X for clues and updates.
- Custom welcome signage and branded experiences at Allegiant Stadium throughout concert week
Nearly 50 resorts, attractions and entertainment venues across Las Vegas are participating in the celebration, underscoring the scale of the collaboration and the city’s unique ability to extend any one event into a fully integrated experience for fandoms of all kinds.
HYBE will further bolster “BTS THE CITY ARIRANG LAS VEGAS” through official fan programming including immersive exhibitions, retail activations, transportation takeovers, nightlife experiences and large-scale celebrations across multiple venues.
The partnership builds on the success of “Borahaegas” in 2022, when Las Vegas paid tribute to BTS and their global fanbase during the group’s sold-out concerts. The campaign generated international attention and reinforced Las Vegas’ ability to create large-scale cultural moments that resonate with fans worldwide.
“Las Vegas has a unique ability to turn fandom into a shared citywide experience,” said Kate Wik, Chief Marketing Officer for Visit Las Vegas. “When tens of thousands of fans come together for a moment like BTS, the energy doesn’t stop at the stadium doors. Across the resort corridor, the landmarks, the experiences and the unexpected moments, Las Vegas creates a sense of connection and celebration that simply can’t be replicated anywhere else.”
“BTS has always created moments that transcend the stage, and Las Vegas knows how to meet that energy at scale," said Brandon Yu, President of HYBE MUSIC GROUP APAC. "For BTS' return, Las Vegas was a natural fit as one of the first global city partners outside of Korea. Through 'BTS THE CITY ARIRANG LAS VEGAS,' we want fans from around the world to feel the full weight of this moment.”
With fans expected to travel from around the globe, Las Vegas continues to prove why it remains one of the world’s premier destinations for live entertainment, and the “you just had to be there” moments.
For daily updates and event details, visit VisitLasVegas.com and follow @Vegas on social media.
###
ABOUT BTS
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean band that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and their deep connection with fans, the band has established a legacy as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), earned six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards. Released in March, 2026, BTS’ massively successful fifth studio album ARIRANG debuted at No. 1 on the Billboard 200, with its lead single “SWIM” also debuting at No. 1. The group has since launched their ‘BTS WORLD TOUR ‘ARIRANG,’’ marking a powerful new chapter that continues to resonate with audiences worldwide.
ABOUT THE LVCVA (Visit Las Vegas)
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with positioning Southern Nevada as the undisputed global destination for leisure and business travel and operates the 4.6 million square-foot Las Vegas Convention Center (LVCC). With 150,000 hotel rooms and nearly 15 million square feet of meeting and exhibit space in Las Vegas, the LVCVA's mission centers on attracting visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed, and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.lvcva.com, www.visitlasvegas.com or www.vegasmeansbusiness.com.
