Lay's Brand Challenges Fans to Create the Next Great Potato Chip Flavor With $1 million or More in Grand Prize Winnings on the Line

Release Date: 20 July 2012
ANCHOR LEAD: For the first time ever, the Lay's brand is asking fans across the country to create the next great potato chip flavor as part of its "Do Us A Flavor" campaign. Kendra Johanssen has more. (: 59)

SCRIPT: Newsbreak, I'm Kendra Johanssen. In 2013, Lay's – America's most-loved potato chip - will celebrate its 75th anniversary. Burke Raine explains how the brand is celebrating and asking its fans to come up with the next great potato chip flavor for a chance to win one-million dollars or more in grand prize money!

CUT: (Raine) Now through October 6, fans can submit their ideas for the next Lay's potato chip flavor. Three finalist flavors will be selected and introduced into the marketplace early next year. Then, it will be up to all of America to vote and determine who will win the contest grand prize - one-million-dollars or one percent of the winning flavor's net sales, whichever is higher.

SCRIPT: Raine says the best part about this contest is that you don't have to be a foodie, chef or flavor expert to enter.

CUT: (Raine) If you're passionate about a flavor, likely there are others who agree. You just have to trust your taste buds and give it a shot.

SCRIPT: To enter your flavor and view the official rules, visit Lay's Facebook page at Facebook-dot-com-backslash-lays. That's Newsbreak from Lay's. I'm Kendra Johanssen.

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