The New Holland global advertising campaign targets the Expo Milano 2015 broad audience. At the heart of the project there is the farmer: a modern hero engaged in the hard task of meeting the growing demand for food in the world while protecting the environment.
A dedicated website that will host the web series 'The Seeds of Life', focused on the lives of eight farmers, men and women from all over the planet who, with the help of New Holland, devote themselves to feeding the planet.
A dedicated website that will host the web series 'The Seeds of Life', focused on the lives of eight farmers, men and women from all over the planet who, with the help of New Holland, devote themselves to feeding the planet.
