New Holland Launches New Website: Efficiency Becomes an Experience

New Holland launches today its new website, which has been entirely redesigned to offer intuitive and fast navigation allowing visitors to access detailed information on the brand, its products and its services quickly and efficiently. The new website is going live today in France, the UK and Italy, and will be rolled out in the other countries by the end of 2015.

"Much has changed since we launched our previous website, in 2008," explains Carlo Lambro, New Holland Agriculture Brand President. "Web design has evolved, our customers use Internet differently than they used to. They rely much more on internet to look for information and they are far more likely to do it using their mobile devices, so it was important that our design takes that in consideration."