08 September 2025 - The Olympic Museum today announced that it has renewed its collaboration with On Location, the Official Hospitality Provider for the Milano Cortina 2026 Olympic and Paralympic Winter Games and for the LA28 Games..
As part of this collaboration, the Olympic Museum will not only loan some of its historical assets but will also take part in the creation of Olympic-themed exhibitions and a unique visitor journey, blending Olympic heritage, culture, art, sport and entertainment at Clubhouse 26 Milano. Located in the heart of Milan at the historic Dazi venue next to the Arco della Pace and Parco Sempione, this premium hospitality venue will serve as a retreat between sporting events in the city centre, with world-class food and beverage, plus a space to continue to celebrate the spirit of the Olympic Games with interactive exhibits.
Other Olympic artefacts will be displayed in Clubhouse 26 Cortina, Clubhouse 26 Livigno and in select in-venue hospitality lounges. Hospitality packages are available exclusively from hospitality.milanocortina2026.org.
“Combining Milano Cortina 2026's premium hospitality offer with the Olympic Museum's cultural events expertise has unlocked a truly unique hospitality experience,” said Olympic Museum Director Angelita Teo.
“We are honoured to once again work with the Olympic Museum to deliver a hospitality experience that goes beyond expectations,” said Will Whiston, EVP of Olympic and Paralympic Games, On Location. “Together we will create unforgettable cultural touchpoints that celebrate the spirit of the Olympic Games and connect fans to the event in innovative and meaningful ways.”
The programme marks the second time the Olympic Museum has taken part in the Olympic Hospitality programme, after a critically-acclaimed debut at the Paris 2024 Olympic Games. There, the Clubhouse 24 concept of a hospitality centre hosted within an iconic art and culture venue was recognised with a Silver Bea World Award (regarded as “the Oscars of the event industry”) in the “Unexpected use of a space” category last year.
For the first time, cultural and artistic elements were infused into the heart of the Olympic hospitality programme in Paris. The museum enhanced the hospitality offering by providing Olympic artefacts such as a complete set of Olympic Games medals and torches, exclusive photographs and artworks from the successful Olympism Made Visible and Olympian Artists programmes, together with its expertise in exhibition curation, design and storytelling.
About the Olympic Museum
The Olympic Museum is the official home of the world’s largest and most comprehensive collection of Olympic heritage, featuring artefacts, archives, images, books and films. Situated in the Olympic Capital of Lausanne, Switzerland, the museum’s international exhibitions and programmes connect people of all ages with the diverse stories, art, history and culture of the global phenomenon that is the Olympic Games. Through educational initiatives inspired by the Olympic values of respect, friendship, excellence and solidarity, the Olympic Museum unites athletes, visitors, students, artists and an affiliated network of museums worldwide. For more information, please visit olympics.com/museum.
About On Location
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivalled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026TM, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights-holders, such as the IOC (Milano Cortina 2026 and LA 2028), FIFA, NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and sports entertainment company.
