Launching October 2025 the adventurous kids’ footwear capsule celebrates the beloved pups with playful, character-inspired takes on Reebok icons
(BOSTON) October 8, 2025 – Today, Reebok, the iconic and irreverent sports culture brand, announced its latest collaboration with Paramount Consumer Products, inspired by Nickelodeon’s hit children series PAW Patrol. The all-new Reebok x PAW Patrol collection brings the action-packed world of Ryder and his heroic pups to life through three (3) adventurous kids footwear styles. Launching globally October 15, 2025, at 10 a.m. ET, the capsule features the Club C Revenge, Classic Nylon, and Classic Leather Step n Flash 2.0 (MSRP $40 – $55), available in preschool and toddler sizing exclusively at Reebok.com and select retailers.
Since first debuting in 2013, PAW Patrol has become a global phenomenon and a preschool favorite, following the adventures of Ryder and his team of pups – Chase, Marshall, Rubble, Zuma, Rocky, and Skye – who prove that “no job is too big, no pup is too small.” Now in its 12th season, the series continues to inspire teamwork, problem-solving, and confidence through exciting rescue missions and playful adventures.
“PAW Patrol is a show that kids around the world connect with, and each pup brings a unique personality and skillset to the team,” said Carmen Hardaway, director of Reebok Classics and Energy collaborations. “This collection captures a heroic and fun spirit, blending playful details with Reebok’s timeless designs so kids can bring a little rescue-ready energy to every step.”
The Reebok x PAW Patrol collection includes:
- Club C Revenge (Preschool – $55.00 MSRP; Toddler – $50.00 MSRP): Inspired by Marshall, the team’s fearless fire pup and medic, this Club C features a smooth leather upper, Dalmatian-print side stripes, metallic toe detailing, and a molded tongue badge. Finished with Marshall’s logo at the heel.
- Classic Nylon (Preschool – $55.00 MSRP; Toddler – $40.00 MSRP): Inspired by Skye, the team’s helicopter pilot, featuring a textile upper with matte pink overlays, synthetic metallic silver side stripes, and metallic pink laces. A Skye emblem at the heel and molded tongue badge complete the design.
- Classic Leather Step n Flash 2.0 (Toddler – $55.00 MSRP): Inspired by Marshall, Chase and Skye, this is the ultimate light-up shoe for PAW Patrol fans. This toddler-exclusive style flashes with every step thanks to illuminated side stripes and piping details. Heel features embossed character icons alongside a custom graphic sock liner. Finished with a synthetic upper and on/off switch for battery preservation.
The Reebok x PAW Patrol collection will be available globally at Reebok.com and select retailers beginning October 15, 2025, at 10 a.m. EST.
About PAW Patrol
PAW Patrol is all about little heroes doing big things. It stars a pack of pups who go on high-stakes rescue missions, teaching kids about problem-solving and teamwork along the way. With over a decade of amazing adventures on TV, two big screen movies, and about a million YouTube rescues, these pups are ALWAYS ready for action. But the fun doesn’t stop when the episode ends! We have enough toys to make sure kids can play out any rescue they want. Whether it's a cat in a tree or a train off the tracks, PAW Patrol is always there to save the day. After all, no job is too big, no pup is too small!
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
