Monday, 09 June 2025 - As part of its role as Principal Patron of Saatchi Gallery for 2025, PEUGEOT is collaborating with the Gallery to launch the Artist of the Future prize worth £10,000, an initiative designed to promote artists from all backgrounds and showcase cutting-edge digital art, inspire new audiences and empower the next generation of talent.
Artist of the Future, Powered by PEUGEOT in collaboration with Saatchi Gallery, has been designed with innovation at its core to promote new artists from all backgrounds. The prize aims to showcase cutting-edge digital art that resonates with PEUGEOT’s focus on innovation, its wider ambition to inspire new audiences, and empower the next generation of emerging talent. The winner will receive a prize worth £10,000, made up of a £5,000 cash prize as well as a media package worth £5,000.
Since 1985, Saatchi Gallery has provided an innovative platform for contemporary art, showcasing exhibitions by largely unseen emerging artists. Today, Saatchi Gallery is a registered charity dedicated to creating meaningful opportunities to engage with art and presenting an ever-evolving exhibition programme that reflects the breadth and diversity of contemporary creativity.
Artists are invited to submit one piece of digital artwork as part of the entry and provide an autobiography covering their background, artistic journey and influences that informed their work. In addition, the submission will require a statement of up to 300 words highlighting why the artist’s work should be considered for the prize. With innovation as the theme of the competition, PEUGEOT is looking for submissions that push the boundaries of digital art and incorporate new technologies, techniques and ideas into the creative process.
The competition is free to enter, and submissions must be made by 31 August 2025. The competition is open to all forms of digital art, including but not limited to digital paintings, 3D modelling, motion graphics, animation, generative art and interactive media.
An expert panel of judges from the arts, technology and culture space will judge the submissions, creating a shortlist of 10 before the winner is decided. The shortlisted pieces will be displayed at Saatchi Gallery during Q4 2025.
Nicola Dobson, Managing Director PEUGEOT UK, said: “We‘re excited to announce the Artist of the Future prize, Powered by PEUGEOT, as part of our role as Principal Patron of Saatchi Gallery. As a brand with a reputation for bold design and a commitment to future technology, the theme of innovation for the Artist of the Future prize perfectly complements PEUGEOT’s values, along with Saatchi Gallery’s unwavering commitment to innovation and experimentation.”
At PEUGEOT, we’re serious about pleasure. We believe in creating a better world; a world where progress is driven by pleasure. Pleasure is how we stand out from the anonymous, banish the banal, and champion excellence. I’m excited to see all the submissions for the prize and look forward to announcing the winner.
PEUGEOT’s role as Principal Patron is visible across Saatchi Gallery’s physical and digital platforms. From onsite branding to inclusion in printed and digital materials, the collaboration ensures that PEUGEOT will be at the forefront of promoting creativity and cultural engagement.
For more details on how to enter Artist of the Future, Powered by PEUGEOT, please visit: peugeot.co.uk/artist-of-the-future
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PEUGEOT is an inventive high-end mainstream brand. The ‘Power of Allure’ is our brand promise, epitomised in all of our models and services. Allure (attractive design), Emotion (instinctive driving pleasure) and Excellence (uncompromising quality, efficiency and technology) represent our values. PEUGEOT is present in more than 130 countries worldwide and sold more than 1,050,000 vehicles in 2022. By 2025, all of our models (PC and LCV) will be electric. The PEUGEOT E-LION Project is a 360° approach to deliver our Carbon Net Zero objective by 2038. The electrified PEUGEOT 9X8 Hypercar demonstrates our passion for motorsport, competing in the World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.
