The Duo’s Third Collaboration Revisits a 90s Icon Through a Modern Streetwear Lens
(BOSTON) January 26, 2026 — Today, Reebok, the iconic and irreverent sports culture brand, and MARKET, the Los Angeles-based streetwear label known for its bold, graphic-driven approach, announce their third collaboration together, reworking the classic Preseason Low silhouette. Following the success of their Land + Sea collaboration from fall/winter 2025, the latest release continues the brands’ shared focus on elevating heritage footwear through modern design and cultural relevance. The Reebok x MARKET Preseason Low ($130.00 MSRP) launches on February 9, 2026, at 10 a.m. ET on Reebok.com and at select retailers worldwide.
MARKET’s ongoing partnership with Reebok reflects a mutual appreciation for archival silhouettes with deep roots in sport. Drawn to the Preseason franchise for its off-the-field training origins and distinctive football-inspired design, MARKET brings its signature perspective to the model through premium materials and subtle branding updates.
“Coming off the momentum of our collaborations last year, we wanted to kick off 2026 by continuing to build with Reebok,” said Mike Cherman, founder of MARKET. “The Preseason silhouette already carries a sense of ruggedness and function in Reebok’s archive. It felt like the perfect foundation to build on because it isn’t overly precious - it was designed to be worn, used, and lived in. That aligns closely with MARKET’s philosophy of creating products that feel authentic, practical, and culturally grounded rather than trend driven.”
Reebok x MARKET Preseason Low ($130.00 MSRP): Features the Preseason Low silhouette with a custom MARKET-designed nubuck and suede upper, EVA midsole, rubber outsole, custom MARKET branding at the heel, terry lining, custom footbed, tonal laces, and a co-branded custom box. Offered in a black, brown and silver colorway for a neutral take on the football-inspired classic.
“This collaboration is about evolving classic sports design into something relevant for today’s lifestyle - where sport, culture, and environment naturally overlap,” Cherman continued. “We want people to see this shoe as something that moves with them, wherever their day takes them, without needing to define it as strictly athletic or strictly lifestyle,” he concluded.
The Reebok x MARKET Preseason Low launches on February 9, 2026, at 10 a.m. ET on Reebok.com and at select retailers worldwide.
