Three region-specific designs celebrate 30 years of gaming and ‘90s culture, launching Fall 2025
(BOSTON) September 29, 2025 – Today, Reebok, the iconic sports culture brand, and Sony Interactive Entertainment, the company behind PlayStation, have teamed up to commemorate the 30th anniversary of the original PlayStation console. The Reebok x PlayStation collection features three (3), co-branded sneakers, the InstaPump Fury 94, Pump Omni Zone II and the Workout Plus – each connected to one of PlayStation’s original launch regions: Japan, the United States, and the United Kingdom. Launching in October, these sneakers honor both brands’ legacies through thoughtful design and nostalgic details.
Each sneaker in the collection draws inspiration from the original PlayStation console’s distinctive style and era-defining moments in gaming, with Reebok silhouettes selected to match their original launch year and popularity at the time. All pairs come in unique, limited-edition packaging mirroring the console’s original launch design, featuring a shared anniversary gray color palette and key console design details - like the original PlayStation cord-inspired look, vintage PlayStation logos, and button-shaped charms - all honoring PlayStation’s legacy while celebrating Reebok’s ’90s influence and style. Each regional sneaker is released through select retailers in the U.S., Japan, and U.K.
The Reebok x PlayStation 30th Anniversary Collection:
- InstaPump Fury 94 – Japan (¥37,000 JPY)
Features sock liners in anniversary gray. The pump ball boasts a “Press Play” feature, while the tongue label resembles a PlayStation memory card. Hidden text inside the label features the original launch date “1994年12月3日” (12/3/1994). Includes a hangtag with dual PlayStation 30th and Reebok Pump branding.
- Pump Omni Zone II – U.S. ($220.00 MSRP)
Features sock liners in anniversary gray, two lace options with metal tips, and a removable lacelock cable attachment. The custom pump ball is styled in PlayStation’s signature colors, and the tongue label features a hidden memory card graphic. Hidden text inside the label features the original launch date “9/9/1995”. Plastic lace dubraes mimicking console buttons complete the look.
- Workout Plus – U.K. (£150.00 GBP)
Features sock liners in anniversary gray, two lace options with metal tips, a removable lacelock cable attachment, and an internal arch band for enhanced fit. Hidden text inside the label features the original launch date “9/29/1995.” Plastic lace dubraes are styled after PlayStation’s classic circle, triangle, and square buttons, alongside Reebok’s vector logo.
“This collection is a time machine,” said Mubi Ali, Global Senior Product Marketing Manager at Reebok. “It’s for the after-school music TV kids: grunge in their headphones, wheels at their feet, and a dial-up world that felt wide open. We’ve brought those memories to life in every stitch, lace, and pump.”
The Reebok x PlayStation 30th Anniversary Collection will be available mid-October at select retailers in the U.S., Japan, and U.K. Quantities are extremely limited.
For more information, stay tuned on PlayStation.com for further updates.
About Sony Interactive Entertainment
Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games.
Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.
For more information about our company, visit sonyinteractive.com.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
