Available May 2025, children sneaker range celebrates DreamWorks Animation’s Gabby’s Dollhouse: The Movie, the first-ever cinematic adventure for the series, debuting in theaters worldwide on September 26, 2025
(BOSTON) May 15, 2025 – Today, Reebok, the iconic and irreverent sports culture brand, announced its newest collaboration with DreamWorks Animation’s hit preschool brand, Gabby’s Dollhouse. The whimsical Gabby’s Dollhouse x Reebok collection celebrates imagination, learning and creativity, values shared by both brands and central to every Gabby adventure. The collection also celebrates Gabby’s Dollhouse: The Movie, DreamWorks Animation’s first-ever cinematic adventure for the global smash streaming series, debuting in theaters worldwide on September 26, 2025. Launching globally May 29 at 10 a.m. ET, the capsule features two beloved Reebok classics: the Club C Revenge and Classic Leather ($50–$60 MSRP) available in preschool and infant/toddler sizes, inspired by Gabby and her Gabby Cats.
Since its 2021 debut, Gabby’s Dollhouse has quickly become a global preschool phenomenon. The mixed-media series takes young viewers inside Gabby’s magical dollhouse, where every episode begins with a surprise and unfolds into a fantastical world filled with musical moments, mini-worlds, and adorable cat characters. The series encourages a growth mindset, flexible thinking, and creative problem-solving through play. With a top-rated app, award-winning toys, global fan experiences, Gabby’s Dollhouse continues to captivate millions of young fans worldwide.
“Gabby’s Dollhouse and Reebok both hold a special place in pop culture, capturing hearts through creativity, storytelling and play,” said Rich DiLando, senior director of product marketing – collaborations and kids at Reebok. “As a top preschool brand and kids’ series on Netflix in the U.S., Gabby’s world inspires young imaginations and this collection brings that magic to life in a fun, wearable way.”
The Gabby’s Dollhouse x Reebok collection features two (2) styles with character-inspired details, light-up features, and vibrant prints that transport children straight into Gabby’s colorful world. All sneakers arrive in a custom Gabby’s Dollhouse x Reebok window box and include co-branded sock liners.
“Collaborating with an iconic brand like Reebok brings the world of Gabby’s Dollhouse to life beyond the screen, blending creativity and playfulness in a fun and stylish way,” said Stephanie Kraus, executive vice president product design and development, Universal Products & Experiences. “This collection gives young fans an imaginative way to step into the world of Gabby and her Gabby Cats, just in time for the debut of Gabby’s Dollhouse: The Movie in theaters worldwide this September.”
Collection Highlights Include:
- Classic Leather Step N’ Flash 2.0 (Preschool – $60 MSRP; Toddler – $50 MSRP): A sparkle-filled design featuring an all-over “Gabby Cats” print, glitter overlays, light-up side stripes with an on/off button, and charming details like stars and music notes inspired by the show’s characters.
- Club C Revenge (Preschool – $60 MSRP) : Fusing the beloved architecture of Gabby’s Dollhouse with Reebok’s classic Club C Revenge silhouette, this style features a teal synthetic leather upper, sparkle patent overlays, peekaboo character graphics, and a shimmering lurex
The Gabby’s Dollhouse x Reebok collection will be available on Reebok.com and at select retailers starting May 29, 2025, at 10 AM EST.
ABOUT GABBY’S DOLLHOUSE: THE MOVIE
DreamWorks Animation elevates its global smash streaming series into its first ever cinematic adventure with Gabby’s Dollhouse: The Movie. Since the debut of the Gabby’s Dollhouse series in 2021, kids around the world have been having one big sprinkle party with Gabby and her friends on Netflix. Created by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse.
In the new film, Gabby (Laila Lockhart Kraner, reprising her role from the series) heads out on a road trip with her Grandma Gigi (four-time Grammy Award winner Gloria Estefan) to the urban wonderland of Cat Francisco. But when Gabby’s dollhouse, her most prized possession, ends up in the hands of an eccentric cat lady named Vera (Oscar® nominee Kristen Wiig), Gabby sets off on an adventure through the real world to get the Gabby Cats back together and save the dollhouse before it’s too late.
Gabby’s Dollhouse: The Movie is directed by Ryan Crego (executive producer of Home: Adventures with Tip & Oh, I Heart Arlo), who earned a Children’s and Family Emmy nomination for his television feature Arlo the Alligator Boy. The film is produced by Steven Schweickart, who has served as a production supervisor or co-producer on some of DreamWorks Animation’s biggest blockbusters including How to Train Your Dragon, The Croods and most recently, Kung Fu Panda 4, which has earned almost $500 million worldwide.
The film is executive produced by Jennifer Twomey and Traci Paige Johnson, based on the Gabby’s Dollhouse series created by them.
In 2024, according to Nielsen, the Gabby’s Dollhouse series was the ninth-most-viewed streaming original series. Netflix expanded the series to 100 total episodes, and the 11th season debuted on Netflix in February 2025.
Rooted in a growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The Gabby’s Dollhouse series has been a Top 10 series in 63 countries on Netflix and has become a top preschool brand around the globe, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly.
Additionally, Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and more.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
