Headlining the Brand’s New ‘Born Classic. Worn for Life.’ Campaign
BOSTON, Mass. – Jan. 21, 2026 – Today, Reebok, the iconic sports culture brand, and GRAMMY-winning global recording artist KAROL G announce a multi-year partnership as the brand reintroduces Reebok Classics for a new era. KAROL G joins Reebok as a global brand ambassador that positions her at the center of the brand’s storytelling, content, and upcoming global activations, most notably as the campaign star of Reebok’s new ‘Born Classic. Worn for Life.’ campaign.
“I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment. Reebok Classics have a rich foundation and heritage in style, which is really important to me when it comes to fashion, and I love that I’ll get to be part of the brand’s story and show the world how I take Reebok with me wherever I go,” said KAROL G.
As KAROL G continues to ascend as one of the most influential global artists of her generation, Reebok will elevate its Classics assortment like never before while tapping her for style and cultural-influence inspiration. In its new era, Reebok reintroduces the brand’s beloved lifestyle sneaker silhouettes in 100% real Garment Leather, offered in both unisex and women’s-only, focusing on offering today’s generation with premium footwear options that are style-first and at the forefront of trends, all while at an accessible price.
On February 18th, 2026, the Reebok Classics SS26 Garment Leather collection will launch for sale including: the Workout Plus (Unisex, $85 MSRP), Freestyle Lo (Women’s, $75 MSRP), Club C 85 (Unisex and Women’s, $85 MSRP), and Classic Leather (Unisex and Women’s, $85 MSRP). Reebok Classics will continue to drop in a variety of colorways and model iterations focused on both today’s top trends and heritage designs.
Reebok’s new global marketing campaign, ‘Born Classic. Worn for Life.’ , sets the stage for a new chapter in Reebok Classics, blending timeless silhouettes with modern relevance and cultural significance. The campaign film, shot by Renell Medrano, celebrates Reebok’s most iconic moments and the women who inspired generations - from Princess Diana’s effortless style to Jane Fonda’s studio workouts and Cybill Shepherd’s cinematic elegance – now reimagined with today’s leading global artist: KAROL G. Additionally, the campaign platform will feature rising male and female talent from key cities across the globe, championing how Reebok style comes to life from New York City, to London, Berlin, and beyond.
“’Born Classic. Worn for Life.’ celebrates the enduring influence of Reebok Classics, connecting the brand’s heritage in footwear excellence with icons from past and present,” said Todd Krinsky, CEO of Reebok. “With Karol at the forefront, we’re redefining how a new generation experiences the legacy of Reebok Classics through individuality, confidence, and style.”
KAROL G’s partnership with Reebok comes during a milestone year at the height of her career. Earlier this year, she made history as the headliner of the NFL’s first halftime show in Brazil and performed alongside Andrea Bocelli during the Vatican’s first public concert. She recently expanded the world of her groundbreaking album Tropicoqueta with La PremiEre, an unprecedented simultaneous global broadcast that brought her music into living rooms across more than 40 countries. Looking ahead to 2026, KAROL G is set to make history as the first Latina artist to headline the iconic Coachella music festival.
In the seasons ahead, Reebok and KAROL G will also introduce an exclusive collection codesigned by the multiplatinum artist, expanding the brand’s vision for Classics with footwear and apparel offerings inspired by her style, story, and global influence.
