Footwear and apparel reimagine archival classics with Kodak’s signature colors and vintage-inspired details
(BOSTON) Sept. 22, 2025 – Today, Reebok, the iconic sports culture brand, and Kodak, the legendary American brand, announce their collaboration on a new capsule collection celebrating its creative legacy and the beauty found in imperfection. The Reebok x Kodak collection reimagines key classics such as the Classic Nylon and Club C 85 with a Kodak flair, alongside an apparel line. Available globally on Reebok.com and at select retailers beginning September 30, 2025, at 10 a.m. ET, the collaboration draws from each brand’s historic archive while reinterpreting their influence for a new generation.
For more than a century, Kodak has shaped the way people capture and preserve memories, playing a pivotal role in making photography accessible to the masses. Its bold yellow-and-red color scheme and distinctive logotype are recognized worldwide. Founded by George Eastman, who marketed the first commercial transparent roll film in 1889, Kodak’s innovations enabled Thomas Edison to develop the first motion picture camera. Eastman’s mission to make photography “as convenient as the pencil” revolutionized how people engage with images, and the brand continues to expand that legacy today.
“The resurgence of film is here as Gen Z continues to lean into the ’90s for inspiration and trends,” said Carmen Hardaway, director of Reebok Classics and Energy collaborations, “Kodak is being rediscovered by a whole new generation inspired by the endless possibilities of film and print colliding with today’s technologies. Reebok and Kodak share a rich history during this era, where both brands transcended sport and culture.”
Footwear
- Club C 85 – Unisex, $100.00 MSRP: Modern interpretation of a Reebok archival classic. Textile upper with smooth leather overlays. Signature Kodak red branding throughout the upper. Custom branded woven tongue label. Exposed glue detailing and aged midsole. Graphic sock liners. Tonal rubber outsole
- Classic Nylon – Unisex, $90.00 MSRP: Modern interpretation of Reebok's iconic lifestyle shoe. Nylon upper with smooth suede overlays and leather side stripes. Signature Kodak red branding and window box logo. Custom branded woven tongue label. Exposed glue detailing and aged midsole. Graphic sock liners. Contrasting rubber outsole.
Apparel
- Kodak Tee – Unisex, $45.00 MSRP: Pigment dye for a lived-in look. Semi-rubber printed graphics. Printed rib and contrast stitching. Custom collaborative woven label. Regular fit.
- Graphic Run Tee – Unisex, $45.00 MSRP: Pigment dye for a lived-in look. Semi-rubber printed graphics with “Take Pictures. Further.” text. Tonal stitching. Custom collaborative woven label. Relaxed fit.
- Crewneck – Unisex, $75.00 MSRP: Brushed fleece. Pigment dye for a lived-in look. Semi-rubber printed graphics with popped color rib. Contrast stitching. Custom collaborative woven label. Relaxed fit.
- Pant – Unisex, $70.00 MSRP: Pigment dye for a lived-in look. Semi-rubber printed graphics. Contrast stitching and open pockets. Internal drawcord. Custom collaborative woven label. Relaxed fit.
“Back in the early ’90s, Kodak ventured into footwear with the ‘Kodak Walk,’ part of its Kodak Recreation Line, made exclusively for Kodak employees,” said Clara Fort, vice president of global brand licensing at Kodak. “This capsule draws from that heritage piece and reimagines it for a new audience. As Gen Z rediscovers Kodak film and creates buzz on social media, we’re blending nostalgia with modern style in a way that resonates with today’s consumers.”
The Reebok x Kodak collection will be available on September 30, 2025, at 10 a.m. ET on Reebok.com and at select retailers.
About Kodak
Kodak (NYSE: KODK) is a leading global manufacturer focused on commercial print and advanced materials & chemicals. With 79,000 worldwide patents earned over 130 years of R&D, we believe in the power of technology and science to enhance what the world sees and creates. Our innovative, award-winning products, combined with our customer-first approach, make us the partner of choice for commercial printers worldwide. Kodak is committed to environmental stewardship, including industry leadership in developing sustainable solutions for print. For additional information on Kodak, visit us at Kodak.com or follow us on LinkedIn Kodak Print.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
