The ‘90’s cult classic inspires a bold new sneaker capsule, launching globally August 29, 2025
(BOSTON) August 18, 2025 – Today, Reebok, the iconic and irreverent sports culture brand, announces its collaboration with Paramount Consumer Products to commemorate the 30th anniversary of Clueless, the beloved teen comedy that continues to define fashion and pop culture. Launching in tandem with the anniversary movie release, this stylish new sneaker collection reimagines the Campio Extra and the Club C 85, paying tribute to the film’s unforgettable characters and legendary outfits. The Reebok x Clueless capsule will be available globally beginning August 29, 2025 10 AM EST, on Reebok.com and at select retailers.
Released in summer of 1995, Clueless quickly became a cultural phenomenon, blending sharp wit, relatable coming-of-age themes, and a fashion sense that’s still influencing trends 30 years later. From Cher Horowitz’s head-to-toe plaid co-ords to Dionne’s bold accessories, the film’s preppy-meets-playful style remains a hallmark of ‘90s cool. As the franchise marks its milestone anniversary, the Reebok x Clueless collaboration honors the film’s legacy through a footwear collection that is equal parts nostalgic and fresh.
“Clueless is as influential today as it was in 1995,” said Carmen Hardaway, director of Reebok classics footwear, energy collaborations and social impact. “We wanted to create a collection that honors the film’s lasting footprint on fashion and pop culture, while also giving fans something they can truly wear and love, featuring two of our most timeless silhouettes. Like Clueless, which continues to transcend time, Reebok Classics have always had a pulse on style and cultural influence. These designs are all about confidence, fun and making a statement, just like Cher and her crew.”
The Reebok x Clueless collection features two (2) standout styles that channel the film’s signature flair:
- Campio Extra ($90.00 MSRP): Inspired by the unforgettable plaid co-ords worn by Cher and Dionne, this elevated platform sneaker features a classic ‘90s silhouette with a textile upper and side stripes. Pops of pink throughout bring a flirty twist. Leopard-printed sock liners with Clueless branding and a soft gum outsole complete the look. Available in women’s sizing.
- Club C 85 ($85.00 MSRP): Designed as an everyday nod to the trio of Cher, Dionne, and Tai, this sneaker features a neutral textile upper, three customizable lace options, and charming accessories like a pink pom-pom (reminiscent of Cher’s fluffy pen) and a pearl lace-lock. The shoe is finished with leopard-printed sock liners and the classic Clueless logo, grounded by a soft gum outsole. Available in women’s sizing.
The Reebok x Clueless collection will be available globally beginning August 29, 2025, at Reebok.com and select fashion and footwear retailers.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
