The retail stores, which are part of a 20 store retail pilot program in the U.S. and U.K., (with 10 stores being opened in each market) is inspired by elements found in fitness studios, gyms and CrossFit boxes. Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store. Once inside, fitness enthusiasts can expect to receive expert advice, guidance and information on living a healthy lifestyle from the FitHub's team of specialists who range from fully qualified personal trainers to Running, CrossFit, Dance and Yoga coaches.
All FitHub staff are passionate about health and fitness and have a strong fitness background enabling them to work with customers to help them select the best products for their workouts as well as provide training tips and general health and lifestyle advice. This includes a Reebok Fitness Ambassador on staff, who will work to create strong partnerships between the store, its customers and the local fitness community.
The store is not just a shopping destination but is also designed to be a social hub for fitness communities. The Reebok Community Board, which is a key part of the FitHub concept, is a place where customers can learn how to get involved with local events, discover new workouts and learn about local gyms and instructors. At the center of the store is the 'Fit Desk', where fitness enthusiasts can learn about Reebok and its latest product technologies.
The store will carry pinnacle product from Reebok's Fall/Winter 2013 collection, with some products exclusive to the FitHub. This premium footwear and apparel collection features Reebok's most advanced technology and materials, for optimal performance and comfort.
Reebok FitHub Georgetown is part of an ever-expanding global network of Reebok concept stores, which includes the U.K., Korea, Russia, Dubai and other markets. Reebok FitHub Georgetown is the first FitHub in the Washington D.C. area. It is located at 1251 Wisconsin Ave in Georgetown.