The Impulse
- Film director Albert Uría and CUPRA’s Head of Marketing, Ignasi Prieto, talk about the series RPM on ‘The Impulse’
- The guests debate whether entertainment has become a new form of communication and analyse the limits between reality and fiction
- The new episode of the CUPRA Tribe podcast is now available on the brand’s official channels on Spotify, Apple Podcasts, Google Podcasts and Ivoox
Martorell, 21/06/2021 – It’s increasingly common to see automotive brands involved in racing competitions, sponsoring football matches or as official cars for events. But few automotive brands have entered the unrelated industry of audio-visual fiction production. Until now. CUPRA is set to co-produce a fictional TV series called RPM about a dystopian society where emotions are forbidden. The premiere of the show’s trailer is set for release in autumn.
The director and creator of the series, Albert Uría, and CUPRA’s Head of Marketing, Ignasi Prieto, share their thoughts on the show in a brand new episode of The Impulse.
- The story of a collaboration. RPM (“Revolutions Per Minute”) is a series co-produced by Infinito Studios, Startling Media, CUPRA and Game of Thrones co-executive producer Vince Gerardis. But how did this unique collaboration come about? “It’s not easy to enter such a different industry, like co-producing a TV series, from car manufacturing” says Prieto. “We tried to create something new, something special, in an effort to communicate with the consumers of our brand in a new way” he adds. To which Uría points out: “This series talks about rebels in humanity. And I always joke that the real rebels are the CUPRA Tribe”.
- Emotion as a driving force. Natalia Reyes, Eduard Fernández and Juana Acosta are part of this production’s star-studded cast. Set in 2101, the series depicts a society where emotions are forbidden, and a group of rebels fight to awaken humanity. “And they do that by driving, in an era where all cars are autonomous” Uría says. For Prieto, the key is this emotion: “We really embrace technology at CUPRA, but we think that technology without emotion makes no sense”.
- A dystopian future... or a realistic one? Although the plot of RPM might seem more akin to science fiction, Uría says the aim of the show is to “raise awareness” about what could happen if technology isn’t used properly: “That’s something to think about right now, because in the future then we will need rebels to make a revolution, but now there’s still time”.
You can listen now to the new episode of The Impulse, ‘RPM’, available on CUPRA’s Spotify, Apple Podcasts, Google Podcasts and Ivoox channels.
