During his presentation, SEAT's President described how the Ibiza was born from the union between "German engineering and Mediterranean design", two values that are still very much in evidence in the brand. "The Ibiza was the first car that we at SEAT developed on our own and has become key to define our DNA, our driving young spirit, and to determine what we are about", he added.
Stackmann asserted that in SEAT's growth strategy "now we have a second powerful pillar, our new Leon", announcing that "Leon sales for the first time have reached the same levels as our Ibiza. SEAT has successfully arrived in the A-segment, and we are starting to shift our brand focus upwards".
It is precisely the sales of the Leon that are behind the positive momentum for SEAT in 2014, as had been the case in 2013. To date, the brand has seen growth in excess of 10% for the second year running. This year Leon deliveries are growing by 60%, after improving by 44% in 2013.