/ The company will have two spaces enabling visitors to live and experience the brand, designed around a 4D experience and the Created in Barcelona concept
/ SEAT is unveiling the Ateca X-Perience in Paris
Martorell, 26/09/2016. - SEAT has begun the countdown to the Paris Motor Show, which opens its doors to the public from 1 to 16 October. But immediately prior, on 29 and 30 September, during the event's press days, SEAT will reveal a unique stand concept that will deliver a brand experience which is completely different than any seen until now.
The Spanish brand will be displaying a surprising new stand format made up of two distinct spaces. An interactive 4D amphitheatre where a continuous press conference will be held every 30 minutes and will feature a car configurator that uses BitBrain technology to configure the SEAT Ateca that best suits users' emotions, and an outdoor area where SEAT will arrange a place for socialising, a press centre and a chill-out zone, among others, so that visitors can live and experience the brand.
The Created in Barcelona concept will also feature prominently in the space set aside for SEAT in Paris to highlight qualities such as innovation, technology and urban design, all values shared by SEAT and the city of Barcelona.
SEAT is undergoing a process of transformation to become a brand that focuses on offering easier, more accessible mobility solutions. This transformation will modify the company's vision for the future, its concept of mobility, products and services, as well as structures, procedures and internal teams.
The Ateca, the brand's third pillar, will also play an important role in the French capital. SEAT's successful first SUV is going a step further with the X-Perience version, which will be making its debut appearance. The Ateca X-Perience, inspired by the Mediterranean culture, shows its most adventurous, off-road side and is an exercise that demonstrates the possibilities of the Ateca family and its future potential.
The Paris Motor Show coincides in time when SEAT is consolidating its financial results and is taking on it biggest ever product offensive in the history of the brand. SEAT is steadily progressing towards sustainable profitability and expects to close 2016 with positive earnings after obtaining a half yearly operating profit of 93 million euros, or 77% more than in the same period last year. Following the Ateca, SEAT is going to launch three new models, including a new SUV crossover which will be developed and manufactured in Martorell.