Guangzhou, 26 August 2025. The 10th edition of AAG will open its doors at the Poly World Trade Expo Centre (PWTC Expo) in Guangzhou from 27 to 29 August 2025. Since its inception in 2015, AAG has developed into a highly influential automotive aftermarket trade fair in the Guangdong-Hong Kong-Macao Greater Bay Area, supporting the region’s automotive aftermarket, while reaching the Southeast Asia market.
This year’s exhibition, themed “Intelligent Manufacturing, Harnessing Changes, Connecting the Future”, is set to cover 80,000 sqm of exhibition space (14 percent increase from previous edition) across seven halls. It will feature 1,781 exhibitors (17 percent more compared to last edition), showcasing innovative products and technologies in the automotive aftermarket. Product clusters include parts and components, electrics and electronics, customisation and accessories, driving services, and more. In addition, approximately 30 fringe programme events will be held during the show, providing a solid base for knowledge exchange and collaboration within the industry.
Intelligence brings momentum to the industry’s growth
This edition of AAG sees a wide range of industry leaders across the exhibition. In Halls 1, 3, 5, 6 and B1, exhibitors from Parts & Components and Electrics & Electronics include the likes of ADD Industry, Antu’an, Aoton, BRTEC Wheel Hub, CIJAN, CITIC, CNTW, Derke, DLZ, DYNE, eBay, Enterex, Frey, Gold, GSK, GSP, Jinjia, Jiyon Carbon, Kingston, LEZD, Liwei, Luoshi, MTI Engine, Shentou, Sling, Songtian Motor, Sumax, XGM, Yameili, Yihong, Yongyu Industry, and more.
Here, Gold is presenting their suspension systems, while GSP brings their line of chassis products such as drive shafts, ball cages, wheel hubs, suspension components, rubber parts, and shock absorbers to the show. CNTW is exhibiting their braking products like brake pads and discs, whereas Sling Bearings presents their wheel hub bearings, bearing units, and tapered bearings.
In addition, Yihong shall display their one-stop automotive water pump solutions. DYNE, known for its energy efficiency and adaptability, will cater to both traditional fuel-powered and new energy vehicle (NEV) markets. eBay will continue to provide cross-border solutions for businesses looking to sell their automotive parts through e-commerce channels, and share their insights on marketing opportunities and popular product categories from their European counterparts.
Elsewhere, the Accessories & Customising and Automobile Service sectors in Halls 2 and 4 will house Aido, Aodo, Baodeli, Bezos, Biaokai, Carku, Chezhilian, Dongfeng-Castrol, Dongshun, Gugao, Hangcheng, Haoshun, Haoyang, Hedun, Hongguan, Jinbo, Kashibang, Kewei, Laike, Lihong, Linghang Lubricants, Meihe, Pivot, Ruijin, Sunway, Tiancai Aluminium, Wanmei, XKE, and Yuefu.
Among them, Dongfeng-Castrol carries their lubricant brands, Jiachi and Jinda, Shuangxing launches innovations such as UV protective film and ceramic insulation film, and Yuefu brings a line-up of maintenance products for NEVs and commercial vehicles to the show. Haoshun is set to showcase products and solutions as a specialist in the auto detailing and auto care spectrum.
Additionally, Hangcheng will return with their truck bed customisation modules and intelligent manufacturing services. Another highlighted exhibitor in this area is Hongguan, focusing on aftermarket customisation for lighting assemblies, body kits and more, will present their newest patent-technologies and products.
Transforming and renewing: reshaping automotive culture
This year’s exhibition features three highlighted areas: Replacement Parts Area, Commercial Vehicle Area, and UTS Customisation Salon. Among them, the UTS Customisation Salon in Hall 2 aims to reveal automotive customisation culture and the art of modification through interactive product displays, car showcases and cultural exchanges.
For example, visitors can get up close to modified vehicles designed by top-tier auto customisation specialists. In addition, various forums such as the Sino-foreign Automotive Modification Culture Exchange Salon and How Automotive Culture Reshapes the Aftermarket Ecosystem will converge industry leaders to discuss the future trends of aftermarket services.
Notably, to commemorate the 10th edition of AAG, a one-of-a-kind modified car by Mr Yoshitaka Amano, the illustrator of the popular video game, Final Fantasy, will be on display. The area aims to demonstrate forms of self-expression and identity among end-users.
Connecting the world: efficient matchmaking for domestic and international buyers
This year’s AAG is set to welcome 44 buyer delegations from various overseas countries and regions, such as Central Asia, Southeast Asia, and the Middle East and more.
Additionally, invitations have been extended to visitors in Australia, Brazil, Ecuador, France, Georgia, Germany, Holland, Indonesia, Italy, Japan, Malaysia, Norway, Philippines, Portugal, Thailand, Türkiye, Singapore, South Korea, Vietnam and Uzbekistan.
Domestic visitors have also been invited from provinces and cities, including Anhui, Beijing, Chongqing, Guangdong, Hebei, Henan, Hubei, Jiangsu, Jiangxi, Liaoning, Inner Mongolia, Shandong, Shanghai, Sichuan, Tianjin, and Zhejiang.
Facilitating ideas exchange and conversations about the automotive ecosystem
Driven by technological innovation and changing consumer preferences, the market continues to expand, meaning aftermarket service models are becoming more diverse.
As a key hub in China’s automotive industry, Guangzhou is actively constructing a comprehensive industry manufacturing ecosystem, while playing to its strengths such as its wealth of resources, a solid background in the industry, and an advantageous research and development network. This edition’s AAG will host approximately 30 fringe events, converging industry experts and executives to discuss various topics covering the automotive aftermarket. These include finished vehicles, parts and components, intelligent connected vehicles, customisation and modification products, and auto services. The events aim to provide in-depth insight and interactive discussions to transfer rich industry information to visitors.
One event highlight is the 17th China Automotive Parts Technology Summit, providing a platform for knowledge exchange, trade and strategic sharing. Speakers will discuss technological trends in the Intelligent Connectivity Vehicle (ICV) industry, such as intelligent cockpit, assisted driving, and high-voltage components in NEVs.
Taking place on the same day, the Going Global Summit Forum for Chinese Automotive Parts Enterprises 2025 delve into key topics that concern domestic manufacturers exporting products to overseas markets, from EU tariffs, challenges in certification and overcoming cultural integration, to case studies from industry leaders. Experts and scholars from the China Association of Automobile Manufacturers and the China Chamber of Commerce for Import and Export of Machinery and Electronic Products will come together and explain the latest global macroeconomic factors and export policies for the automotive parts industry.
In addition, the Empowerment Workshop for Automotive Dealers’ “Trade-In” Practices (South China Session) will focus on automotive “trade-in” through policy briefings to facilitate a better implementation. By explaining case studies, insights into policy, and skills, the event aims to drive the market development of pre-owned vehicles from automotive brands.
The Guangzhou International Automotive Aftermarket Development Conference 2025 will explore opportunities in various markets like the Middle East, Southeast Asia, the US and more. Topics are set to delve into cross-border export strategies, enhancing service quality, and digitally-driven supply chain transformations that support the change to a more globalised, digitalised and service-oriented automotive aftermarket.
Special activities celebrate a decade of innovation and transformation
To mark the 10th edition of AAG, a number of themed events gear up to show the best of the industry, in addition to raising awareness of social responsibility.
- The AAG History Gallery: take a trip back in time with four major chapters of AAG, including its breakthrough, collaboration, reconstruction, and ending with what is next for the fair. Timestamps will spotlight iconic exhibits and images from the last decade, revealing how AAG has become one of the most important automotive aftermarket platforms in China.
- Sustainability & Toward the Future: the theme of a special art piece curated in collaboration with a team of renowned artists. Created from recycled automotive parts, it will be donated to a local training institution for automotive professionals after the show concludes.
- Treasure Hunt: participants can collect stamps by visiting themed routes, allowing them to gain a deeper understanding of trends and products within specific sectors, while also having a chance to win souvenirs along the way.
The show is organised by Messe Frankfurt (Shanghai) Co Ltd and the China National Machinery Industry International Co Ltd (Sinomachint). Please contact Messe Frankfurt (HK) Ltd on +852 2802 7728, or email auto@hongkong.messefrankfurt.com for further enquiries.
Your contact:
Mr Leonard Lau
Phone: +852 2230 9261
Leonard.Lau@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai
Hong Kong
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 775 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
China National Machinery Industry International Co., Ltd. (SINOMACHINT), a holding subsidiary of China National Machinery Industry Corporation, is a professional exhibition organiser. The company offers a full range of services, including “exhibition organising, conference events, and venue operation and construction”. It boasts seven major business segments: domestic self-organised exhibitions, overseas self-organised exhibitions, outbound exhibition agency, conference forums, exhibition operations, exhibition engineering, and integrated marketing. SINOMACHINT organises and undertakes over 50 exhibitions annually, both domestically and internationally, covering an area of over 3 million square meters. Its exhibition volume and area consistently rank among the top in the “Top 50 Chinese Exhibition Organisers” list. The company also arranges 180 outbound agency exhibitions each year and has held the top position nationally for the number of exhibition projects in the “Annual Report on China’s Exhibition Industry” released by the China Council for the Promotion of International Trade (CCPIT) for eight consecutive years, making it one of China’s largest overseas exhibition organisers. With global networks and channels, SINOMACHINT has participated in exhibitions in over 300 cities of more than 100 countries, accumulating more than 3,100 international exhibition experiences. As the only machinery exhibition brand in China with over 70 years of history in the exhibition industry, SINOMACHINT is committed to the development of the equipment manufacturing industry. It leverages its market-oriented, professional, and international advantages to become a leading and globally renowned comprehensive exhibition service provider with core competitiveness. The company aims to support a new type of industrialisation, facilitate high-quality “Belt and Road” cooperation, promote Chinese brands, and tell China’s story well, actively striving to be a “leader in China’s exhibition industry, a contributor to the development of the machinery industry, and a facilitator of foreign economic and trade cooperation”. To learn more, please visit: www.sinomachint.com.
