Kuala Lumpur, 27 May 2026. The 15th edition of Automechanika Kuala Lumpur held a clear message: Malaysia is a high-value, future-ready automotive hub. The event fostered dynamic interactions through elevated business exchanges, educational opportunities, memorable automotive culture, and entertainment experiences. The exhibition stands in high regard across ASEAN as a premier meeting point that provides a platform for cross-border collaboration. Across 12,538 sqm of exhibition space, the fair welcomed 317 exhibitors from 16 countries and regions showcasing OEM and aftermarket solutions across the passenger, commercial vehicles, motorcycle and logistics sectors. Additionally, 16,523 visitors demonstrated international confidence in the region and the opportunities that arise when global networks connect.
Key figures from Automechanika Kuala Lumpur 2026:
- Exhibitors: 317 from 16 countries and regions
- Visitors: 16,523 from 58 countries and regions (international: 18 percent; local: 82 percent
- Scale: 12,538 sqm (halls 1 to 6)
- 50 fringe events and activities (41 by organisers, 9 by industry associations and organisations)
- 84 business matching meetings lined up (from 10 buyers’ countries and regions)
Ms Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd said: “This year’s Automechanika Kuala Lumpur was our most vibrant yet, reflected in the strong levels of international participation from exhibitors and visitors, and the colourful activities across the show floor. The show underscored the growing global interest in the Malaysian market as it accelerates the development of advanced technologies and digitalisation for the automotive and mobility markets. By bringing business, training, and car culture together under one roof, the fair balanced today’s needs with tomorrow’s opportunities to stay competitive and future ready, while helping businesses collaborate across borders and sectors.” At the opening ceremony, Yang Berhormat Datuk Haji Hasbi bin Haji Habibollah, Deputy Minister of Transport Malaysia, said: “Malaysia’s ambition is not simply to have one of the highest vehicle ownership rates. Our ambition is to be a smart and leading automotive market. Malaysia aims for EVs to make up 20 percent of new car sales by 2030, and 80 percent by 2050.”
He added: “These are bold targets and meeting them will require exactly the kind of collaboration, innovation exchange, and supply chain integration that Automechanika Kuala Lumpur is designed to facilitate. We need partners who bring not just products, but expertise. Not just technology, but commitment to building local capability. The professionalisation of our workshops, upskilling of our technicians in EV and hybrid servicing, and integration ofdigital tools across our supply chains are not peripheral concerns, they are central to Malaysia’s competitiveness in the decade ahead.”
Robust international and local participation
The 2026 edition of Automechanika Kuala Lumpur put a spotlight on Malaysia’s growing influence in the global market alongside its local reach, attracting exhibitors from 16 countries and regions. A notable 36 percent of exhibitors represented ASEAN markets, highlighting the region’s expanding manufacturing footprint.
This international and local diversity was mirrored in the attendee profile, with visitors from 58 countries, and regions key buyer groups and delegations from major markets like China, Korea, and Myanmar. Top 10 visiting overseas countries and regions included China, Singapore, Indonesia, Japan, Thailand, Australia, Brunei, the Philippines, Korea, and Vietnam. Locally, participation spanned East and West Malaysia, drawing heavy attendance from premier automotive hubs including the states of Selangor, Johor, Penang, Sarawak, Pahang, Perak, and Kedah. (Both lists are in descending order.)
Visitors covered the entire supply chain, from carmakers, importers, and manufacturers to service providers, distributors, and e-commerce players. Among them, were key decision-makers from global and regional brands, including BMW, Bosch, Chery, Lazada, NEXUS, Niterra, Perodua, Petronas, Shopee, Toyota, Valeo, and more. Accelerating regional cooperation and business growth across the supply chain The show emphasised the development of upstream enterprises, such as raw material suppliers like Nickel Industries, as well as downstream companies offering customising products, such as JP Origin and KW. Across halls 1 to 6, buyers acknowledged the comprehensive display of products, services and technologies for Automotive Mobility Solutions, Parts & Components, Electrics & Electronics, Diagnostics & Repair, Accessories & Customising, Body & Paint, Car Wash, and Oils, Lubricants & Fuel.
More key exhibitors included Ace Lubricants, Aptronics, Aquarama, Brembo, DENCO, Durocom, Excelsia, FM, KOVAX, Leoch Battery, Moiboo, Pinaco, Schmaco, Stellantis, Tampoi, Tan Chong, TecAlliance, TUHU, Vanli, Xtriton, Yonming, and more.
Expertise meets execution through high level learning and technology demonstrations
In conjunction with the growing Automotive Mobility Solutions segment was the return of the two-day co-related conference. A line up of 20 speakers included industry leaders from Malaysia, and neighbouring Indonesia and Singapore. Over 560 visitors attended the conference, noting that the content shared was highly relevant for exploring trends across mobility in Asia, cross-border investments, localising innovation and renewable energy. The Collision Repair Training Workshop drew over 960 participants and 27 trainers this year. Since its debut in 2017, the workshop has provided practical solutions for everyday industry challenges. Attendees praised this edition for its hands-on approach over two workshop tracks, covering topics ranging from EV repair and AI diagnostics to sustainable painting and an intelligent AI spraying robot from Xtriton. Live demonstrations on car wrapping and detailing were also featured at the Automotive Service Marketplace.
autoFEST@KL highlights car culture through high-octane and immersive experiences
To celebrate its 15th edition, the show blended business with the passion of local car culture. Under the autoFEST@KL banner, activities like the Esports Challenge featured professional racers Leona Chin and Sayaka Shimoda, a showcase of heritage classics and JDM icons stood alongside audio modified vehicles from EMMA Malaysia, and the new Green Studio and Fengshui Masterclass provided participants with immersive experiences.
Feedback from Automechanika Kuala Lumpur 2026
“We have already welcomed many visitors and customers at our booth, including buyers from China and Türkiye, as well as end-users such as maintenance workshops and manufacturers. Shows like this offer many industry insights and allow us to understand customer needs directly, and to show them what we have to offer. Overall, it has been a fruitful experience, and we will participate again next year.” Exhibitor (Malaysia): Ms Voon Shien Kuah, Operations Manager, Schmaco Auto Parts Industries Sdn Bhd
“We return to the show every year as it is a great platform for us to showcase products and meet customers from across the industry, especially within Malaysia. The show exemplifies how digitalisation can help companies ‘go green’, for instance by fully digitising data. Overall, the event understands what the market wants by actively listening to exhibitors.” Exhibitor (Malaysia): Mr Chia Chuin Kau, Product Executive, Yonming Auto & Industrial Parts Sdn Bhd
“We are exhibiting here to promote global standards, and Automechanika offers an efficient platform to meet all key players within just a few days. Visitors come with specific problems, and we can often provide solutions or clear guidance on the spot, which is one of the key benefits of a face-to-face show. Having such a broad and diverse ecosystem in one place is very beneficial for our business.” Exhibitor (Malaysia): Mr Jong Yuh Liaw, Sales Manager, TecAlliance Malaysia Sdn Bhd
“As a key spare-parts provider in Malaysia, it is important for us to build awareness and maintain a presence at this one-stop hub for the local and regional aftermarket. Our core B2B customers visit our booth, along with international buyers from Hong Kong, India, Indonesia, the Middle East, Myanmar, and Türkiye, creating strong opportunities for collaboration.” Exhibitor (Malaysia): Ms Sharon Wee, Director, Emerald Auto Parts Sdn Bhd
“Our engine oil packaging has attracted a lot of attention, and the Automechanika brand has helped build trust with local Malaysian workshops and traders discovering us for the first time. We also received enquiries from the Philippines, Iraq, Myanmar and Mauritius, mainly from buyers interested in OEM opportunities.” Exhibitor (Malaysia): Mr Willzent Tan, Product Manager, Hyo Lube Sdn Bhd
“As we focus on building awareness in preparing of our entry into the Malaysian market, we chose Automechanika Kuala Lumpur because it is a strong platform for industry growth that connects us directly with suppliers and partners, bringing industry participants together. The show is a comprehensive platform for talent development and industry progress.” Exhibitor (Japan): Mr Sui Kai Beh, Sales, KOVAX Corporation
“Automechanika Kuala Lumpur brings together many of the world’s leading automotive aftermarket brands while also providing valuable opportunities to connect with local workshop operators, supply chain partners and industry professionals across the ASEAN region. What we particularly appreciate about the exhibition is its strong international reach combined with a close understanding of Southeast Asian market needs.” Exhibitor (China): Mr Wen Chen, Operation Director of AE Division, TUHU Car Care
“We are here to explore the Southeast Asian market. At Automechanika Kuala Lumpur, our goals are to introduce our products locally and find the right distributor for distribution and technical support, including maintenance. So far, we have made strong connections in Malaysia, as well as in Bahrain, Saudi Arabia, and the UAE.” Exhibitor (Italy): Mr Carlo Contato, Export Sales Manager, Aquarama Srl
“Automechanika Kuala Lumpur acts as a one-stop platform for ASEAN market players to explore products from international brands without travelling far to Europe or US, as well as to help local markets connect to the global industry, making it an efficient sourcing and business exchange platform.” Buyer (Myanmar): Ms Thandar Swe, Sales Assistant, Myat Thida Trading Co Ltd
“I come to this event every year to see what new opportunities and brands are entering the market, and to stay informed. Each time I visit, I learn and discover something new. The organisers put a lot of effort into the event and bring in more activities, and I can see that local suppliers are benefiting from the expo, which is very interesting for us as a supplier. I will come again next year, because everything we need is here.” Buyer (Malaysia): Mr Adam Cher, Manager, Sing Kuan Heng Auto Supply Sdn Bhd
“There is a great range of exhibitors and technologies on display, with strong international and local participation. We value the fact that the event is organised at a public and official level, which is important for industry standards. Next year, we will bring more of our members as the event offers strong potential for collaboration across the wider Southeast Asia region.” Buyer (Malaysia): Otter Lim, Persatuan Usahawan Automotif Negeri Melaka (PUAM).
“We think this is a great platform to share our insights on EV-related infrastructure, thermal management, and more. The discussions bring together consumers, industrial players, technology providers, and government, covering all four stakeholders. This is our first time at the event, and I believe it is one of the best ways to reach the right audience effectively.” Speaker (Automotive Mobility Solutions Conference): Mr Eng Yong Ch’ng, Country Manager Malaysia, Delta Electronics Inc.
“The conference was very informative, covering ESG, the future of EVs, applications, solutions, the supply chain, and business. I found all these discussions valuable, and I learnt new insights I can apply in my work, while the topics were highly relevant to current industry trends. I plan to follow up with the contacts I met.” Attendee (Automotive Mobility Solutions Conference): Mr Dato’ Sri Dr. Steven Eng, JP, Business Associate Director, Econili Battery New Energy Sdn Bhd.
“Talent development is essential. We work with OEMs to qualify technicians, and the show helps us showcase our courses to visitors nationwide. Overall, this is one of the best exhibitions in the region, and participants’ feedback has been very positive.” Trainer (Collision Repair Training Workshop): Mr Ray Yeong, Director, ESnet Academy Sdn Bhd
“We have been running live demonstrations on our robotic spray system, and the audience feedback has been great, with visitors showing interest from China, Malaysia, Singapore, and Taiwan. We believe live demonstrations are effective as people can actually see the difference between “before and after,” understand how useful and high-quality the results are, and even interact with the product.” Trainer (Live Spray Booth): Mr Jason Kew, Xtriton.
“This is our first time taking part in an event like this, and it has been a very valuable experience because it gives us the exposure we need and helps us reach people beyond Instagram. In our industry, practical training is essential; people can watch online, but they only really learn when they try it themselves.” Trainer (Automotive Service Marketplace): Ms Nina Yahya, Founder, 9NERS Studio
The next edition of Automechanika Kuala Lumpur will take place from 8 to 10 April 2027. The show is organised by Messe Frankfurt (HK) Ltd. For more information, pleasevisit www.automechanika-kl.com, or email the organisers at autoasia@hongkong.messefrankfurt.com.
Other Automechanika events organised by Messe Frankfurt’s Greater China offices include:
- Automechanika Ho Chi Minh City: 18 – 20 June 2026 www.automechanika-hcmc.com
- Automechanika Jakarta: 24 – 27 September 2026 www.automechanika-jakarta.com
- Automechanika Shanghai: 2 – 5 December 2026 www.automechanika-shanghai.com
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