Watch On Demand: The Future of Journalism with Guy Cocker
Missed our live session? You can now [register here to watch the recording] of the first edition of epresspack's Expert Pack webinar series.
We kicked off with a timely and thought-provoking discussion: “The Future of Journalism.” Our guest was Guy Cocker, seasoned journalist and former Editor-in-Chief at Maximum PC (Future Publishing), now an independent content creator.
The conversation explores the rapidly evolving media landscape from a journalist's perspective — and what PR and communications professionals need to do differently to thrive.
Key themes include:
The Rise of the Journalist-Influencer: How journalists are building personal brands on LinkedIn, Substack, podcasts, and YouTube.
Sustainability and Impartiality: Can independent journalism remain financially viable — and unbiased?
PR's New Playbook: Why relationships still matter, and how to spot credible voices in a fragmented ecosystem.
Press Releases, AI & Asset Libraries: What journalists really need from PR teams — from B-roll to quotes to centralised, always-on content hubs.
Why watch?
As the definition of “media” shifts, so too does the role of PR. This session delivers actionable insights for communicators looking to better engage with modern journalists and creators, build stronger relationships, and provide the right assets at the right time.
