"Just as kids love to test and hone their LEGO building skills and imaginative storytelling, our LEGO Master Builders are always testing their creative skills to top their last larger-than-life sized creations," said Michael McNally, Brand Relations Director for LEGO Systems. "The size and structural complexity of a freestanding model 42 times the size of one our retail sets was a challenge they could not resist."LEGO Star Wars is the original and most successful licensed product collection in The LEGO Group's history and remains among the best-selling global toy lines. The theme's evergreen strength comes from its appeal across generations to fans of all ages and a steady introduction of digital content such as The Yoda Chronicles to compliment the building experience.
"Much the same way that fans can build the Star Wars universe with our LEGO sets, we are fortunate to work with Lucasfilm to build new stories, characters and vehicles through one-of-a-kind content such as the new "Yoda Chronicles" miniseries launching on Cartoon Network," said Nicholas Hort, LEGO Star Wars brand manager.