Two Home-Grown Barcelona Brands - SEAT, Committed to Music with Primavera Sound

Two Home-Grown Barcelona Brands - SEAT, Committed to Music with Primavera Sound

Release Date: 29 January 2018
  • The company takes another step forward in its alliance with Primavera Sound and becomes a strategic partner of the music festival
  • The brand will have its own stage in the Parc del Fòrum venue, and will organise urban art activities
  • SEAT and Primavera Sound share the same roots in the city of Barcelona and are both internationally acclaimed

Martorell, 29 January 2018 – For the second year running, music is once again bringing together SEAT and Primavera Sound, which is returning for its eighteenth edition to fill Barcelona with the sound of music. The music festival and the carmaker have signed an agreement whereby SEAT becomes a strategic partner, a move that takes it a step further in its commitment to music and as a way to Connect with the public and open up to new experiences.

At this new edition, SEAT is going to have a main stage in the Parc del Fòrum venue and has scheduled several activities related to urban art to add colour to the Festival, as well as other activities to enhance the visitor experience.

“We are very proud to be strategic partners of the festival, as we share values and an outstanding trajectory. SEAT and Primavera Sound are two Barcelona-based brands that are aimed at an international market and share their Mediterranean character, youthful spirit and passion for creation”, highlighted SEAT global Marketing director Susanne Franz.

Speaking for the festival, Primavera Sound co-director and head of Marketing Alfonso Lanza pointed out that “we are pleased to announce the alliance between Primavera Sound and SEAT as a strategic partner. This collaboration will contribute to expanding the philosophy of Primavera Sound to new markets, to those who share our passion for music with premium proposals and content which will surely further enrich the experience of audiences attending our national and international events”.

Primavera Sound is a leading cultural festival that drew more than 200,000 spectators last year. The 2018 edition, which is taking place from 30 May to 3 June, will again turn Barcelona into a music capital with a marathon of performances staged at several venues around the city. The list of participating musical greats, which was just announced, includes artists of the stature of Arctic Monkeys, Björk, Nick Cave and The Bad Seeds, The National, Lorde, Migos, A$AP Rocky y Jane Birkin, among others.

The Primavera Sound line-up includes major stars that draw audiences of all ages, as well as emerging artists that transcend familiar genres (pop, rock, indie, hip hop, electronic, R&B, heavy metal…). Through this alliance with Primavera Sound, SEAT strengthens its commitment to music and its ties with its hometown, Barcelona, where the carmaker also participates at world-level events such as the Mobile World Congress or the Smart City Congress.
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