Two Iconic Reebok Silhouettes Are Reimagined to Reflect a Journey of Love, Lust, and Forgiveness
(BOSTON) October 22, 2025 — Today, Reebok, the iconic and irreverent sports culture brand, and PLEASURES, the Los Angeles-based fashion label known for its bold, statement-making designs, announce their second collaboration: a footwear collection inspired by the emotional progression of Love, Lust, and Forgiveness. The new Reebok x PLEASURES collection introduces two bold takes on the Hammer Street silhouette and one of the Premier Trinity, merging sport-rooted functionality with lifestyle appeal.
The collection will be available first at ComplexCon on October 25–26, 2025, giving attendees an exclusive early opportunity to purchase. It will then launch exclusively on PLEASURESNOW.com on October 28, 2025, followed globally on October 30, 2025, at 10 a.m. ET, available at Reebok.com and select retailers worldwide.
For their second collection, the duo explored a deeply personal narrative, transforming silhouettes into symbolic stages of emotional evolution. “This collection mirrors the human experience: the thrill of love, the illusions of lust, and the redemption of forgiveness,” said Alex James, Co-Founder of PLEASURES. “The Hammer reimagines a classic soccer shoe for everyday wear, while the Trinity Premier is built to support movement through long days and nights. Everything is a win when the goal is experience.”
Reebok x PLEASURES brought this story to life through rich material play, tonal contrasts, and symbolic textures, each shoe embodying reinvention while honoring its roots, housed in a co-branded limited-edition yellow box:
- Reebok x PLEASURES Hammer Street ($150.00 MSRP): Reimagines the classic soccer-inspired Hammer Street silhouette with two new colorways: Black Velvet and Silver Crinkle. The Black Velvet edition features a plush velvet upper, custom tongue label, tonal laces, terry cloth lining, and signature window detailing. Silver Crinkle displays a metallic crinkle leather upper with black laces, leather lining, custom tongue label, branded window, and custom footbed.
- Reebok x PLEASURES Premier Trinity ($150.00 MSRP): A lifestyle-driven take on the Premier Trinity, featuring a mixed-material upper of shaved faux pony hair, Cordura, and suede. Includes custom toe box branding, terry cloth lining, tonal laces, and custom footbed.
The Reebok x PLEASURES collection will debut at ComplexCon in Las Vegas, October 25–27, 2025, before launching exclusively on PLEASURESNOW.com October 28. A global release follows October 30 on Reebok.com and at select specialty retailers.
About PLEASURES
PLEASURES was founded in 2015 with the goal of introducing and educating their customer about art, music & 90's subcultures through clothing; while also bringing unique retail and artistic experiences to the masses. A graphically charged and inclusive unisex brand based in Los Angeles, PLEASURES represents a new global movement in fashion.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
